2016年ACCA考试P3中的战略选择问题

miss财

       Question：Foxy Chix Ltd is a manufacturer of cosmetics aimed at teenagers. Recent market research has shown that their target market likes the current range, finding make-up lasts all day and nail varnish almost a week. They would like to continue using the range as they move into their twenties, but find the glittery style inappropriate for work. There is an opportunity for Foxy Chix Ltd to extend their products to include a By Day range.
        　　Which of the following strengths do Foxy Chix Ltd have that would be critical in enabling them to take advantage of this opportunity?

        　　A. Good reputation.

        　　B. Experience in the adult make-up market.

        　　C. Skilled market research team.

        　　D. High profitability.

        　　The correct answer is:
Good reputation.


        　　解析：Foxy Chix Ltd can build on their good reputation by continuing to serve existing customers as their requirements change. Profitability is important to provide funds for investment, but it is not critical to the expansion in the way that good reputation is. Foxy Chix Ltd have a skilled market research team but their work is now likely to be complete and they cannot necessarily help move the company into the new market they have identified. Experience in the adult make-up market is not a strength Foxy Chix Ltd possesses.

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