找回密码
 立即注册
查看: 591|回复: 0

[真题解析] 国和论坛“历年BEC中级真题阅读精讲”系列之二十二:第二辑T1P2

[复制链接]
发表于 2012-3-21 05:06:35 | 显示全部楼层 |阅读模式

马上注册,所有资料全部下载!

您需要 登录 才可以下载或查看,没有账号?立即注册

×




搞原创真的很辛苦,读者们回帖支持下吧O(∩_∩)O~

人邮第二辑真题TEST 1 READING PART 2


BUFFET ZONE

Lucy Robertson started working at a takeaway food business to supplement her income during her student days at Edinburgh University, Several years later she had bought the business and now, 17 years on, she owns Grapevine Caterers, probably Scotland's leading independent caterers, with a turnover of almost £6m.

She had never planned to own a business, and had certainly never considered a career in catering. (0)... ... . However, her unplanned career began in 1985, when she returned to Edinburgh and discovered that the takeaway she had worked in was up for sale. On impulse, she bought it, but admits that at the time she knew nothing about catering. (8).........It was a difficult time, but essential in terms of gaining the experience she needed. The late 1980s boom was good for business, with large numbers of office workers wanting takeaway food for their lunches. (9)........'At one point there were 26 food outlets within a 5-kilometre radius,' Robertson recalls. As the economy changed and the once packed office blocks started to become vacant, it became clear that Robertson would need to diversify.(10)........It changed the direction of the company for good.

As Robertson began to win catering contracts, she decided that the company would have to move to larger premises. In 1994, the move was made when she bought another catering business that already had a number of profitable contracts for boardroom lunches.

Meanwhile, Robertson's main competitor, the oldest catering company in Edinburgh, was causing her some anxiety. 'Customer loyalty is not to be underestimated,' she warns. But Robertson is not someone who is easily put off.(11)........Partly as a result of this, turnover doubled, and having outgrown another site, Robertson bought a city-centre location for the group's headquarters.

By now, Grapevine's main competitor was a new catering company called Towngates. Although Robertson tried to raise enough money to buy Towngates, she did not succeed.Then luck intervened and Towngates went bankrupt. (12)........Many accepted and the company's turnover went from £700,000 to £l .5 million almost overnight.

However, the company's growth was not as smooth as it sounds in retrospect. Robertson admits, 'We were close to the edge during the growth period. Like many under-capitalised companies trying to grow, it might easily have collapsed.' But that, she feels, is the challenge of developing your own business.
国和论坛是以专业提供建筑工程、金融会计、国家公务员、职业资格、学历认证、计算机及外贸等九大类100多种考试的考试资讯、考试交流、试题资料下载、考试服务和学习交流平台!
回复

使用道具 举报

您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

QQ|手机版|小黑屋|最新帖子|国和论坛 ( 京ICP备12043779号-9 )

GMT+8, 2025-4-12 00:41

Powered by Discuz! X3.5

© 2001-2025 Discuz! Team.

快速回复 返回顶部 返回列表