说说我对16题的看法,在论坛一直是空白
如何理解C选项的a clear message is likely to be communicated很重要
如果只是按照一般的理解“清楚的传递信息”的话,这个选项怎么看也不像正确答案
要先理解下商务英语里的communicate message是指什么
看几段文字,摘自国外网页上的一些有关business的信息
http://www.morebusiness.com/communicate-your-messageCommunicate Your Message: Grab Attention, Convey the Message
Grab Their Attention
The marketing plan for your small business should grab the attention of your potential customers.
You have to let your potential customers know that you exist. You have to pass your message to them in the best possible way. You have to reach out to as many of them as possible. This can be accomplished by using a clever punch line in your advertisements or a catchy title in an article. The point is to communicate to your potential customers - and to communicate very well.
Tell Them What They Get
Your marketing message should be short and clear.
Customers are not interested in how you do things. They are not interested in long discourses about the technology you use and how it is different from what your competitors are using. They are more concerned about what they get. 从上面这段文字可以看出来,communicate message,是指launch或者promote一个产品时,将产品的信息(尤其是客户感兴趣的这些信息)有效地传达给客户(Convey Your Message Effectively)
How to Communicate Your Message
There are many ways to communicate your marketing message. It can be an advertisement, a brochure, a poster, a billboard or an online video or article marketing.
Grab their attention - show them what you can provide - and offer information that they need and arouse their curiosity. They will become confident of your capabilities and will want to know more about your products and services. 从这段话可以看出来,communicate message,应该属于市场营销里的一个概念。
综合上面引用的国外网站上的两段话,可以将communicate message总结为对产品信息的推广。手段是广告、公告、宣传册等等,目的是吸引客户的注意和好奇心,从而推销产品。
那么再回到这个16题,BEC中级真题的一个未解之谜。
问当先驱产品(pioneering products are promoted)被开发时,作者是怎么评论的。
作者的评论在第二段和第三段,这两段的内容,都是讲一个新奇的产品刚刚诞生时,它的市场开发和推广工作如何进行。一个产品作为市场上的先驱者,比起后来的追随者有很多优势(is therefore more likely than those that follow to capture customer and distributor attention),甚至可以shape customer preferences in its favour。他们更容易被接受,甚至成为客户用来评价后来产品的标杆。
那么可见一个先驱产品诞生之时,产品信息的推广工作是非常到位的(因为只有这样,才会引来后面无数的追随者)。
这也就是C选项说的a clear message is likely to be communicated。
我把这里的clear理解为good,意思是产品信息的宣传很给力。
BTW:个人意见,仅供参考。
还有,希望这段文字不要像本论坛的原创BEC真题解析一样,被各个网站无授权无视抗议的转载。那种硕鼠+贱人行为,非常不受欢迎。
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